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Module 1.6

Example: Developing a Plan

Let's walk through the process of creating a marketing plan for a new business, seeing how different prompt engineering techniques work together to achieve better results.

Initial Setup

AI: What can I help with?  
  You: I need to create a marketing plan for a local restaurant wanting to increase their online presence. Before we start, I'd like you to act as a digital marketing strategist with experience in the restaurant industry. Can you confirm this role?
AI: Yes, I'll approach this from the perspective of a digital marketing strategist with specific experience in restaurant marketing and online presence development. To create an effective plan, could you tell me:
1. What's the restaurant's current online presence like?
2. Who is their target audience?
3. Are there any specific goals they want to achieve?		  
  You: Thanks for asking. Let me provide those details:
1. They have no online presence - they just opened a month ago
2. They're a high-end Italian restaurant in downtown Seattle
3. Their main goal is to gain awareness since they're new to the area
Please confirm your receipt of this information and ask any additional questions you may need.
AI: Thank you for those details. I understand that this is a new high-end Italian restaurant in downtown Seattle, currently with no online presence, aiming to build local awareness. Before we develop the plan, I'd like to know:
1. What's your approximate marketing budget?
2. Are there any specific timeframes we need to consider?
3. Do you have any particular platforms or marketing channels in mind?		  

 

Why We Did This:

  • Established specific industry expertise
  • Gathered essential information systematically
  • Used structured questions to build context
  • Confirmed understanding before proceeding
  • Set up a professional, strategic approach

 

Initial Strategy Development

  You: Let me answer your questions:
1. Budget is flexible but they want to start small and scale based on results
2. They want to see initial results within 3 months
3. They're open to suggestions but interested in both social media and local search presence
AI: Perfect, let's create a phased approach based on this information. Here's my initial thinking for a 3-month plan:

Phase 1: Foundation (Month 1)
- Google Business Profile setup
- Basic website development
- Core social media profiles
- Initial photo/content creation

Phase 2: Engagement (Month 2)
- Social media content calendar
- Local SEO optimization
- Review management strategy
- Initial paid social campaigns

Phase 3: Growth (Month 3)
- Targeted local advertising
- Influencer partnerships
- Email marketing launch
- Performance analysis

Would you like me to elaborate on any of these phases or shall we dive deeper into phase 1 first?		  
  You: Let's focus on Phase 1. Can you break down exactly what we need to do for each component?

 

Why We Did This:

  • Created a structured, phased approach
  • Matched strategy to budget constraints
  • Set clear timelines and expectations
  • Offered logical progression points
  • Maintained focus on immediate priorities

 

Detailed Planning

AI: I'll break down Phase 1 in detail:

Google Business Profile Setup
- Claim and verify business listing
- Complete all profile sections
- Add high-quality photos
- Set up Q&A section
- Configure messaging
- Add special attributes (Italian cuisine, upscale dining, etc.)

Basic Website Development
- Essential pages:
  * Home (with strong value proposition)
  * Menu
  * About
  * Contact/Reservations
  * Location/Hours
- Mobile optimization
- Basic SEO elements
- Integration with reservation system

Core Social Media Profiles
- Instagram (primary platform for restaurants)
- Facebook Business Page
- LinkedIn Company Page
- Complete profiles with consistent:
  * Branding
  * Contact information
  * Restaurant description
  * Links to website

Initial Photo/Content Creation
- Professional photo shoot:
  * Interior/ambiance
  * Signature dishes
  * Chef at work
  * Customer experience
- Basic content bank:
  * Restaurant story
  * Chef background
  * Menu highlights
  * Customer policies

Would you like me to prioritize these tasks or create a detailed timeline for implementation?		  
  You: This is great. Could you create a week-by-week timeline for Month 1?

 

Why We Did This:

  • Provided comprehensive breakdown
  • Maintained clear organization
  • Included specific actionable items
  • Offered next steps for implementation
  • Kept focus on practical execution

 

The Whole Picture

While this conversation was broken down into individual sections that we could focus on, the whole thread would look be much longer. We added spaces between each section of the thread below so you can see where it was broken down. 

AI: What can I help with?  
  You: I need to create a marketing plan for a local restaurant wanting to increase their online presence. Before we start, I'd like you to act as a digital marketing strategist with experience in the restaurant industry. Can you confirm this role?
AI: Yes, I'll approach this from the perspective of a digital marketing strategist with specific experience in restaurant marketing and online presence development. To create an effective plan, could you tell me:
1. What's the restaurant's current online presence like?
2. Who is their target audience?
3. Are there any specific goals they want to achieve?		  
  You: Thanks for asking. Let me provide those details:
1. They have no online presence - they just opened a month ago
2. They're a high-end Italian restaurant in downtown Seattle
3. Their main goal is to gain awareness since they're new to the area
Please confirm your receipt of this information and ask any additional questions you may need.
AI: Thank you for those details. I understand that this is a new high-end Italian restaurant in downtown Seattle, currently with no online presence, aiming to build local awareness. Before we develop the plan, I'd like to know:
1. What's your approximate marketing budget?
2. Are there any specific timeframes we need to consider?
3. Do you have any particular platforms or marketing channels in mind?		  
   
  You: Let me answer your questions:
1. Budget is flexible but they want to start small and scale based on results
2. They want to see initial results within 3 months
3. They're open to suggestions but interested in both social media and local search presence
AI: Perfect, let's create a phased approach based on this information. Here's my initial thinking for a 3-month plan:

Phase 1: Foundation (Month 1)
- Google Business Profile setup
- Basic website development
- Core social media profiles
- Initial photo/content creation

Phase 2: Engagement (Month 2)
- Social media content calendar
- Local SEO optimization
- Review management strategy
- Initial paid social campaigns

Phase 3: Growth (Month 3)
- Targeted local advertising
- Influencer partnerships
- Email marketing launch
- Performance analysis

Would you like me to elaborate on any of these phases or shall we dive deeper into phase 1 first?		  
  You: Let's focus on Phase 1. Can you break down exactly what we need to do for each component?
   
AI: I'll break down Phase 1 in detail:

Google Business Profile Setup
- Claim and verify business listing
- Complete all profile sections
- Add high-quality photos
- Set up Q&A section
- Configure messaging
- Add special attributes (Italian cuisine, upscale dining, etc.)

Basic Website Development
- Essential pages:
  * Home (with strong value proposition)
  * Menu
  * About
  * Contact/Reservations
  * Location/Hours
- Mobile optimization
- Basic SEO elements
- Integration with reservation system

Core Social Media Profiles
- Instagram (primary platform for restaurants)
- Facebook Business Page
- LinkedIn Company Page
- Complete profiles with consistent:
  * Branding
  * Contact information
  * Restaurant description
  * Links to website

Initial Photo/Content Creation
- Professional photo shoot:
  * Interior/ambiance
  * Signature dishes
  * Chef at work
  * Customer experience
- Basic content bank:
  * Restaurant story
  * Chef background
  * Menu highlights
  * Customer policies

Would you like me to prioritize these tasks or create a detailed timeline for implementation?		  
  You: This is great. Could you create a week-by-week timeline for Month 1?

Key Techniques Used in This Example

Throughout this conversation, we've seen several prompt engineering techniques working together. Like building blocks in a construction project, each technique supports and strengthens the others. Let's break down the key techniques and see how they created a successful outcome:

  • Project Scoping
    • Started with clear objectives
    • Gathered essential information
    • Established project parameters
    • Set realistic expectations
  • Phased Development
    • Broke down complex plan into stages
    • Created logical progression
    • Maintained manageable scope
    • Built foundations before details
  • Detail Management
    • Used structured lists
    • Created clear hierarchies
    • Maintained consistent organization
    • Tracked multiple elements
  • Timeline Integration
    • Aligned tasks with timeframes
    • Created realistic schedules
    • Considered dependencies
    • Maintained flexibility

 

What Makes This Approach Successful

Looking back at our conversation, we can see how each technique contributed to the final result:

  • Project scoping ensured we had necessary information
  • Phased development made the plan manageable
  • Detail management kept everything organized
  • Timeline integration made it actionable

Most importantly, these techniques worked together seamlessly. Each supported the others, creating a comprehensive and practical marketing plan.

 

Try It Yourself!

Choose a business project you're working on and follow this pattern:

  1. Establish project scope and requirements
  2. Create a phased approach
  3. Break down detailed components
  4. Develop implementation timeline
  5. Review and refine the plan

Putting It All Together

Now that you've completed this practice experience, be sure to check out the next example!

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